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Commercial Directing: The Art of the 60-Second Story

Units: 4
Student Level: All

Jun 28 - Aug 6   - Unavailable
Schedule: Mon/Weds 5:50pm - 10:00pm
Orientation: Jun 22, 2021 at 6:00 PM
Max. Seats: 18
Faculty: Austin Formato

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About the Class

What do David Fincher, Ridley Scott, Zack Snyder, Michael Bay, Guillermo del Toro and Spike Jonze have in common besides being some of the successful directors in Hollywood? They all began as commmercial directos! They thrived because they treated commercials, not as simply advertisements, but as brilliant, short-form narrative films. While their length can be measured in seconds, a commercial's impact can last decades.

This hands-on filmmaking course will give you the opportunity to take part in every stage of commercial creation including (but not limited to):

  • Concept Development
  • Copywriting
  • Directing
  • Editing
  • Sound Design

This course offers students not only a comprehensive look at the advertising and filmmaking industries, but also an excellent opportunity to begin developing a commercial and branded film reel. Students will be taught to make the most of every screen second - a vital lesson for even the most seasoned directors.

The class will also feature guest lectures by some of the industry's top directors, producers and production company owners. Students may even get hands-on experience on a national commercial set!

Lectures will be held through Zoom and will be focused on collaboration. Zoom is free for all enrolled USC students.

USC SCA will be providing licenses for the state of the art editing software, AVID Media Composer. 

Minimum equipment requirement: Smart phone with camera features.

Recommended equipment: DSLR with zoom lens.

*This course is conducted entirely online via ZOOM. All projects are created outside of scheduled class time.                              *Please note that dates and times of the course are subject to changes. Additional tutorials are taught during outside hours.

INSTRUCTOR(S): Austin Formato