Commercial Directing: The Art of the 60-Second Story

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Units: 4
Student Level: Beginning

Jun 24 - Aug 2 Add to cart
Schedule: Mon, Wed, Thur 6:00pm - 10:00pm
Orientation: Jun 23, 2019 at 2:00 PM
Max. Seats: 15
Faculty: Austin Formato

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About the Class
What do David Fincher, Ridley Scott, Zack Snyder, Michael Bay, Guillermo del Toro and Spike Jonze have in common besides being some of the successful directors in Hollywood? They all began as commercial directors! They thrived because they treated commercials, not as simply advertisements, but as brilliant, short-form narrative films. While their length can be measured in seconds, a commercial’s impact can last decades.
This hands-on filmmaking course will give you the opportunity to take part in every stage of commercial creation including (but not limited to):
  • Concept Development
  • Copywriting
  • Directing
  • Editing
  • Sound Design
This course offers students not only a comprehensive look at the advertising and filmmaking industries, but also an excellent opportunity to begin developing a commercial and branded film reel. Students will be taught to make the most of every screen second – a vital lesson for even the most seasoned directors.
The class will also feature guest lectures by some of the industry’s top directors, producers and production company owners. Students may even get hands-on experience on a national commercial set!
All necessary equipment and production resources will be available for student use, including:
  • Digital cameras
  • Tripods
  • Lighting kits
  • Sound kits
  • AVID editing suites
  • Access to free on-campus locations
  • USC SCA Sound Stages
  • Access to our Cinema Film Library (with over 13,000 films)
*All projects are created outside of scheduled class time.*
INSTRUCTOR(S): Austin Formato
*Please note that dates and times of the course are subject to changes. Additional tutorials are taught during outside hours.*

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Information for MINORS