February 7, 2011

Pug Attack Scores Big at Superbowl

USC Alumni Awarded One Million Dollars for Superbowl Win

SCA alumni and students scored big at the Superbowl with the number one ranked USA Today Ad Meter commercial “Pug Attack.” The commercial was produced as part of the Doritos Crash the Superbowl contest and makes history as the first consumer-created commercial to top the Ad Meter list. Its creator, JR Burningham ’09 will be awarded one million dollars and a guaranteed contract to produce more ads for Doritos and Pepsi-Max in 2011.

A still from Ad Meter winning "Pug Attack"

“We couldn't have made this commercial without our training at USC film school,” said Burningham. “One of the unspoken benefits of film school are the friends you make who become fellow craftsmen in your future projects. We all raise each other up.”

The video can be seen at www.pugattack.com.

All ten Crash the Superbowl finalists received $25,000 and a trip to attend the Superbowl.

“We knew our fans would bring exceptional talent from this year’s contest, and we’re thrilled to award $1.4 million to help JR and [the other winners] set off to pursue their dreams,” said Rudy Wilson, the vice president of marketing at Frito Lay. “We know this is just the beginning of so much more to come in their careers.”

Oko in the title role of "Pug Attack"

The production team for “Pug Attack” includes writer/director/editor Burningham ‘09; producer Tess Ortbals ’09; cinematographer Jonathan Barenboim; production sound Shannon Latimer '10; first assistant camera Jonathan Bernbaum '08; post design and mix Patrick Knipe '09; and gaffer Adam Goral.