January 16, 2025

USC student filmmakers could make Super Bowl history with Doritos ad contest

A still from the film Barbershop with three people staring in disgust at someone eating Doritos

Undergraduates Zach Shenouda and Ryan Robinson are the latest School of Cinematic Arts filmmakers in line to win the Doritos Crash the Super Bowl ad competition with a spot called Barbershop. But while past winners have all been alumni, Shenouda, Robinson and their team would be the youngest ever to win the big prize!