April 28, 2022

Sony Partnership Envisions the Future of Entertainment

Sony Partnership Envisions the Future of Entertainment

On April 13, 2022, the USC School of Cinematic Arts and Sony Electronics Inc. announced a new partnership aimed at shaping the future of entertainment.

Photo from Connor Hu

The School of Cinematic Arts will be adding a variety of the latest Sony Imaging equipment to its renowned course curriculum ranging from Sony Cinema Line cameras to the versatile lineup of Alpha™ mirrorless cameras. Additionally, creative tools such as Pro Audio, high-resolution displays, and access to cloud services will also be made available and SCA students and faculty give feedback on how they are using the products to create innovative media.

Photo from Zoe Black

The partnership comes at an opportune time as SCA is expanding its course offerings, focused on emerging best practices that are shaping the evolution of cinema. This summer, SCA will begin building the Sony Virtual Production studio that will feature Sony's latest Crystal LED B series wall. Through this studio, SCA will be able to offer a best-in-class education experience in virtual production, beginning in Fall 2022. In addition to the collaboration on products, facilities, and education, Sony has donated $2 million to support the efforts of this new partnership.

“Sony’s products are the leading-edge technologies that drive ideas, inspire creativity, and inform the future of cinematic education. Our students are the future creative leaders of our industry, and this partnership will help give them the tools they need to fully realize their educational goals and creative ideas,” said Elizabeth M. Daley, Dean of the USC School of Cinematic Arts. “We are so excited for the partnership with Sony, to invest together in our students’ talent, and in supporting the innovative cinematic creations of the future.”

“Sony is thrilled to help shape the future of cinematic education in partnership with the USC School of Cinematic Arts,” said Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics Inc. “Our community is at the center of everything we do. Through our new partnership, we look forward to fueling creativity for the next generation of filmmakers and seeing how their art shapes the cinema industry for years to come.”