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BCA Freshmen cohort visits Paramount Pictures to learn more about the Hollywood studio system.

Jointly conferred by USC's School of Cinematic Arts and Marshall School of Business, this degree prepares students to become leaders in the entertainment industry.

The John H. Mitchell Business of Cinematic Arts Program (BCA) offers students a unique opportunity to complete a Bachelor of Science in Business Administration in conjunction with the School of Cinematic Arts. To obtain this joint degree, students will take interdisciplinary coursework from both the USC Marshall School of Business and the School of Cinematic Arts. Internship courses allow students to work directly with renowned companies and gain real-world experience. The BCA program provides students with specialized expertise that will distinguish them as competitive leaders and professionals in both the business and entertainment industries.

The Cohort Experience

BCA Senior cohort poses for graduation photos.

If you are interested in...

  • The entertainment industry
  • The business aspect of film and entertainment
  • Pursuing one of the many career opportunities; for example, becoming a content development executive, director, producer, or agent

This program is targeted toward students who are interested in the business aspects of the film and entertainment industry. BCA's hands-on curriculum is taught by industry professionals and is exclusive to BCA students, who complete their Cinematic Arts courses as a cohort. Students will be able to interact with high-quality talent in Los Angeles and will be exposed to the ins and outs of business entertainment.

High school seniors apply through the Common App, choosing “Business of Cinematic Arts (BS)” as their first choice major. The joint degree program is limited to 55 students per year.

BCA Opportunities

BCA Sophomore cohort visits William Morris Endeavor Agency in Beverly Hills, CA.

As a BCA student, you will be in a cohort of 55 students taught by industry leaders in courses developed exclusively for the program. Networking begins on Day 1 from the very first class session. The peers who surround you today will become your colleagues of tomorrow.

Professional Networking Opportunities

  • Industry professionals come to speak
  • Interact with high-quality talent in Los Angeles

Internship Course Requirement

  • Past employers: Paramount Pictures, FOX, The Gersh Agency, Brillstein Entertainment Partners, William Morris Endeavor Entertainment, Creative Artists Agency (CAA), Universal Music Group

The Script

BCA Junior cohort participates in Hollywood Young Alumni Panel, led by Professor Scott Stone.

School of Cinematic Arts Coursework
BCA students will take 24-28 units at the School of Cinematic Arts (SCA). The SCA courses are specifically developed for the BCA program, and, beyond the history of cinema, focus on topics such as entertainment marketing, film, TV, and media production and distribution in all forms, including streaming services. The SCA courses are sequenced throughout the four years, with one or two courses per semester, and students take them together with their respective BCA cohort.

Please view the detailed curriculum in the USC Course Catalogue.

Marshall Business Coursework
All students will complete the Business core fundamentals covering accounting, economics, finance, marketing, leadership and organizational behavior, operations management, strategy, and communication.

Please view the detailed curriculum in the USC Course Catalogue.

The Entertainment Experience

Professor Anne Globe, former chief of marketing for Dreamworks and Skydance, leads class discussion.

Experience Entertainment Business Firsthand
Mentorship programs, alumni luncheons, industry/studio tours, socials, and workshops are available to all BCA students. Students also have access to the SCA Job Board, which lists exclusive entertainment internships and paid job opportunities.

Take advantage of all that Los Angeles and Hollywood have to offer. Internship courses allow students to work directly with renowned companies and gain real-world experience.

To prepare for careers in business entertainment, students are required to participate in an internship course, CNTV 441, during the second semester of their sophomore year. BCA students work closely with the faculty teaching the course to identify and select an internship.

In the past, BCA students have participated in internships with the following companies:

  • Paramount Pictures
  • MTV
  • Radar Entertainment
  • Sony Pictures Entertainment
  • Columbia Pictures
  • United Talent Agency
  • The Gersh Agency
  • Cosmopolitan Magazine
  • FOX
  • Sidney Kimmel Entertainment
  • Lifetime
  • Infinity Media
  • Universal Music Group
  • Brillstein Entertainment Partners
  • FX
  • Disney
  • Linda Lowy Casting
  • Edward Saxon Productions
  • ICM
  • SBE Entertainment Group
  • Newline Cinema
  • ABC
  • William Morris Endeavor Entertainment (WME)
  • Paramount Pictures
  • Creative Artists Agency (CAA)


A conversation with the founder of RECROOM

Alex Petrosian
Alumni Profile

The BCA Alum Talks about his time at Marshall and the School of Cinematic Arts

Kai Soto
Alumni Profile

BCA Student Launches first Black Career Fair

Candace House
Student Profile

For More Information:

USC School of Cinematic Arts
SCA Industry Relations Office
(213) 740-4432 or visit

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USC Marshall
Office of Undergraduate Admissions
(213) 740-8885

Bonnie Chi
Assistant Dean, Industry Relations & John H. Mitchell BCA Program

Marion Philadelphia
Academic Director, John H. Mitchell BCA Program

Patrick Fritz
John H. Mitchell BCA Program Administrator