Directory Profile
Sharon Merle-Lieberman
Adjunct Professor
Affiliated Divisions:
Peter Stark Producing Program
Sharon is a dynamic senior-level TV Studio/Network and Global Brand Marketing executive with twenty years of leadership and innovation in the strategic planning of integrated multi-platform communications, co-branded partnerships, in-show integrations, award-winning consumer promotions, fan-centric social media events and launch campaigns.
As Sr. Vice President of Marketing & Promotions (2017-2023), Sharon led Twentieth TV's cross-platform marketing initiatives and series brand management for an annual roster of 40+ critically acclaimed live-action series that can be seen on a dozen different linear and streaming platforms. These included iconic hits such as This is Us, Only Murders in the Building, The Dropout, Dopesick, 9-1-1, Empire, Glee, Modern Family, How I Met Your Mother, New Girl, Fresh Off the Boat, Genius: Aretha, 24, Family Guy, Bob’s Burgers and American Horror Story.
Prior to joining 20th TV as Vice President of Marketing (2006-2017), Sharon was the Sr. Director of Marketing at The NBC Agency (2003-2006), NBC Entertainment's full-service in-house promotion team, where she was responsible for the off-channel marketing of some of NBC's biggest prime-time shows such as The Office, Scrubs, Heroes, The Biggest Loser, and The Apprentice.
She holds a BFA in Theater from New York University, Tisch School for the Arts and is a member of the Television Academy.