Our Voices: Mundo Sisters & Free the Bid
February 27, 2018, 7:00PM
The Fanny Brice Theatre, SCA 112, George Lucas Building, USC School of Cinematic Arts Complex, 900 W. 34th Street, Los Angeles, CA 90007
About the Guests
Mundo Sisters are the award-winning directing team of Rena Mundo Croshere and Nadine Mundo. The sibling filmmakers craft character driven work with emotional resonance, arresting visuals and provocative narratives. Their cinematic storytelling has been featured in commercial work for Pepsi, Alexander Wang, Beats by Dre, Delta, ESPN and Rachel Roy, branded content, television, shorts and feature films. Their recent CNN short film, “A Field Between,” about former CIA operative, Amaryllis Fox was a 2017 Cannes Lions best pick. Their acclaimed 2013 documentary “American Commune” is about their childhood on the largest commune in the United States. They are members of Free The Bid and have received film awards from Women In Film, The Jerome Foundation, New York State Council of the Arts and the San Francisco Arts Commission. Mundo Sisters: Pepsi x Alexander Wang
Emma Reeves, Executive Director, Free the Bid
Free the Bid is an initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow, especially when the Harvard Business Review and other publications suggest women make 85% of product purchase decisions. At the bidding stage, ad agencies typically present the brand with three directors, and usually end up with 3 male directors bids. Production companies therefore don’t have incentive to sign women directors. Free the Bid encourages ad agencies, production companies and brands to pledge together to have at least one woman director bid on EVERY job and #FreeTheBid!
Emma Reeves is a creative strategist with an extensive background in working across all aspects of cultural communication and new media in the print, digital, and live space. In 2012 Emma became the Creative Director of the highly influential MOCAtv, which was part of the YouTube original content initiative funded by Google. It radically changed the landscape of access to art in the digital realm while managing and creating digital engagements. While at MOCA, Emma programmed and oversaw production on the game-changing and interdisciplinary cultural event, Step and Repeat, in 2014 and 2015. Previously, Emma worked in documentaries and TV production in London before joining Gorgeous Enterprises from 1996 to1999. There she worked with Frank Budgen on his seminal work for Playstation and Guinness, as well as multiple award-winning commercials with Chris Palmer. After Gorgeous, Emma joined Jefferson Hack at the Dazed Group in London from 1999 until 2007. Working as photo director for Dazed, she also helped with the founding of Another Magazine and Another Man. Emma then moved to New York to oversee the branding agency Li, Inc, working with Patrick Li for three years prior to moving to LA in 2012.
Check-In & Reservations
This event is free of charge and open to the public. Doors will open at 6:30 P.M.
SCA events are OVERBOOKED to ensure seating capacity, therefore seating is not guaranteed based on RSVPs. The RSVP list will be checked in on a first-come, first-served basis until the theater is full. Once the theater has reached capacity, we will no longer be able to admit guests, regardless of RSVP status.
The USC School of Cinematic Arts is located at 900 W. 34th St., Los Angeles, CA 90007. Parking passes may be purchased for $12.00 at the USC Royal Street Entrance, located at the intersection of W. Jefferson Blvd. & Royal Street. We recommend the USC Royal Street Structure, at the far end of 34th Street. Limited street parking is also available along Jefferson Blvd.
Name: Benjamin Pola