March 22, 2017, 7:00 P.M.

The Ray Stark Family Theatre, SCA 108, George Lucas Building, USC School of Cinematic Arts Complex, 900 W. 34th Street, Los Angeles, CA 90007

Outside the Box [Office], USC Viterbi School of Engineering, Guardant Health, and First Round Films, invite you and a guest to a special screening of

She Started It

Directed by Nora Poggi
Co-Directed by Insiyah Saeed

Produced by Nora Poggi and Insiyah Saeed

7:00 P.M. on Wednesday, March 22nd, 2017

The Ray Stark Family Theatre, SCA 108
900 W. 34th Street, Los Angeles, CA 90007



Pre-screening mixer in the George Lucas Building Lobby from 6:00 - 7:00pm

Followed by a Q&A with Nora Poggi, USC Alumna Thuy Truong (Featured Entrepreneur), and Fran Maier (CEO of Babierge, Inc., Co-Founder of

Moderated by Michael Crowley, Director of Viterbi’s Information Technology Program

Official Selection: 2016 Mill Valley Film Festival | 2016 Virginia Film Festival | 2016 Savannah Film Festival

About She Started It

She Started It gives a new face to the popular image of the tech entrepreneur: a female face.

Following five women over two years as they pitch VCs, build teams, bring products to market, fail and start again, She Started It takes viewers on a global roller coaster ride from San Francisco to Mississippi, France and Vietnam. Along the way, it weaves in big-picture perspectives from women like investor Joanne Wilson; White House CTO Megan Smith; GoldieBlox CEO Debbie Sterling; and Ruchi Sanghvi, the first female engineer at Facebook.

Through intimate, action-driven storytelling, She Started It explores the cultural roots of female underrepresentation in entrepreneurship—including pervasive self-doubt, fear of failure, and risk aversion among young women. It exposes, too, the structural realities women face as they become entrepreneurs, including lack of female role models and investors, and the persistent dearth of venture capital funding made available to women-led companies.

Provided courtesy of First Round Films. Not rated. Running time: 80 minutes.

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About the Guests

NORA POGGI (Director, Producer)

Nora Poggi is a French journalist with a background in film production who has been interviewing key players in Silicon Valley for the past four years. After graduating from French top schools Sciences Po Paris and La Sorbonne, she moved to San Francisco to work for French social network She then went back to her first love, films, with the production company Lucky Dragon Productions, where she trained in all areas of film production and promotion. At the same time, she started freelance reporting for on major Silicon Valley events, producing video interviews with tech industry players. She now also writes about entrepreneurship & tech for French newspaper Usine Nouvelle.

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INSIYAH SAEED (Co-Director, Producer)

Insiyah Saeed is a journalist and documentary director and producer based in Silicon Valley. Her first film She Started It is one of Inc Magazines "5 Films To Watch" in 2017 on entrepreneurs. The film has screened at over 16+ film festivals, hundreds of venues, schools and corporations around the world and at this year's SXSWedu. She has been featured in Inc. Forbes, CNN, Fast Company, Indiewire, C-NET, Women in the World and more. Prior to She Started It , Insiyah worked on The Namesake with Director Mira Nair and other films. Insiyah is a graduate of the Columbia J-school.

THUY TRUONG (Featured Entrepreneur, USC Alumna)

Thuy Truong, 28, moved from Vietnam to Silicon Valley on a week’s notice to join the prestigious startup incubator 500startups with the team of her company, GreenGar. She is  a serial entrepreneur, having run and sold a chain of frozen yogurts in Vietnam. She was a computer science major at USC. GreenGar is producing mobile apps such as Whiteboard: Collaborative Drawing and Brain Tuner, which surpassed 12 million downloads in 2012.

FRAN MAIER (CEO of Babierge, Inc., Co-Founder of

Fran Maier is best known for her 10+ years leading TRUSTe, the leading privacy trustmark and solutions provider, her role as co-founder and first general manager of, the earliest and most successful dating platform. She has been active as an advisor to start-ups, many led by female entrepreneurs, as well as an being an angel investor.

Recognition for her contributions include:
20th Annual Jerry I. Porras Latino Leadership award recipient, 2016
100 Most Influential Women in Tech, Hot Topics, 2015
150 Most Influential Women in the Bay Area, San Francisco Business Times, 2011
She holds an A.B. and M.B.A. from Stanford University.

Ms. Maier is also an Airbnb “Superhost” in both San Francisco and Santa Fe and has first-hand knowledge of the need for baby gear for traveling families, as well as the importance of personalized service.

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MICHAEL CROWLEY (Director of Viterbi’s Information Technology Program)

Michael Crowley worked for 20 years in industry as a programmer, manager, and project manager. He came to USC in 1999 as a full-time lecturer with the department of Computer Science, in the Viterbi School of Engineering. Michael loves to teach, but the opportunity to become the director of ITP was too good to pass up. ITP has huge potential in the education of information technology, at USC, and outside of USC. He looks forward to working to make that happen.

About Guardant Health

Guardant Health is a pioneer in non-invasive cancer diagnostics and the first company to commercialize a comprehensive genomic liquid biopsy. Guardant Health has helped thousands of oncologists learn accurate and actionable information about tens of thousands of patients, while avoiding the costs and risks of tissue biopsies. Their genomic test helps match advanced-cancer patients to approved targeted therapies as well as drugs in clinical trials.

Learn more at

About Outside the Box [Office]

Outside the Box [Office] is a weekly showcase for upcoming releases highlighting world cinema, documentary and independent film titles. Recognizing a need for greater diversity on campus, the series will draw from around the globe to present movies that may challenge, inspire or simply entertain.

To view the calendar of screenings, click here.

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Check-In & Reservations

This screening is free of charge and open to the public. Please bring a valid USC ID or print out of your reservation confirmation, which will automatically be sent to your e-mail account upon successfully making an RSVP through this website. Doors will open at 6:30 P.M.

All SCA screenings are OVERBOOKED to ensure seating capacity in the theater, therefore seating is not guaranteed based on RSVPs. The RSVP list will be checked in on a first-come, first-served basis until the theater is full. Once the theater has reached capacity, we will no longer be able to admit guests, regardless of RSVP status.


The USC School of Cinematic Arts is located at 900 W. 34th St., Los Angeles, CA 90007. Parking passes may be purchased for $12.00 at USC Entrance Gate #5, located at the intersection of W. Jefferson Blvd. & McClintock Ave. We recommend Parking Structure D, at the far end of 34th Street. Metered street parking is also available along Jefferson Blvd.

Contact Information

Name: Alessandro Ago