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About the Guest

WAYNE "Native Wayne" JOBSON (Co-Executive Producer)

Being born in Jamaica and growing up in the hills of St. Ann, just nine miles from 'Nine Mile' the birthplace of Bob Marley, Wayne started off with close ties to both reggae and the Marley family. Diki Jobson, a cousin started Island Records along with Chris Blackwell and managed Bob Marley and the Wailers. Furthering his connection, another one of his cousins, Diane Jobson was Marley’s attorney. After graduating high school in Jamaica, Jobson studied law at Kings College in London and received a Master of Laws in Entertainment Law.

As a renowned artist himself, “Native Wayne” was spotted by Clive Davis' Arista Records in ’78 and was the first Reggae artist to be signed to the label. With his band, “NATIVE”, he recorded albums for Arista, RCA, Buddah, A&M and MCA Records. “NATIVE” opened shows for both reggae greats, Bob Marley and Peter Tosh. NATIVE performed at its biggest show ever in 1983 at the US Festival in California with David Bowie where the audience was over 300,000 people. 

Wayne has recorded with a wide range of artists including: Keith Richards of “The Rolling Stones”, Jimmy Cliff, Toots and the Maytals, Willie Nelson (playing guitar and putting together the 'Countryman' reggae album), Gregory Isaacs, 311, Thievery Corporation, Paris Hilton, Herb Alpert and Garth Brooks. As a songwriter he has had his songs covered by such artists as Willie Nelson, Sugar Ray, Leon Robinson, Richie Stevens and Junior Reid. Wayne co-wrote with Jimmy Buffett, one of the songs on the Jimmy Buffett album “FAR SIDE OF THE WORLD” which entered the Billboard album charts at #5. Wayne produced a live album and DVD for Jamaican guitar legend Ernie Ranglin featuring Robbie Krieger (from the Doors), Elliot Easton (from the Cars) and No Doubt.

As both writer and producer of his first movie “STEPPING RAZOR-RED X”, which follows the life story of Reggae legend, Peter Tosh, Wayne was awarded with a nomination for a Canadian Academy Award, a 'Genie', and won for “Best Documentary” at the Jamerican Film Festival in Jamaica, which has been named as one of the “Top 10 Film Festivals” in the world by E! Entertainment. He also produced two “Behind the Music” episodes for Viacom’s VH1. “Behind the Music” is considered the most successful music television show in recent history. Jobson produced both an episode on Peter Tosh and also on the life of Bob Marley which made history by being the first show to air for 90 minutes versus the standard one hour.

No stranger to successful films and television shows produced in Jamaica, Wayne assisted with the production of the Alec Baldwin/Meg Ryan Film “PRELUDE TO A KISS’ and helped put together the music for the most successful Jamaican film of all time, Disney’s “COOL RUNNINGS” which was made for $14 million and grossed over $200 million, with its soundtrack going gold. He was also a part of putting together the ABC  TV series “GOING TO EXTREMES” with “NORTHERN EXPOSURE” producers Falsey and Brand.

In 2010, Wayne produced a TV special in Jamaica for Darryl Hall and John Oates featuring Toots and the Maytals, Maxi Priest and Billy Ocean. Wayne helped Adam Sandler put together the reggae soundtrack for his '50 First Dates' movie (featuring Drew Barrymore) which went gold and was #1 on Billboard soundtrack charts. Wayne was featured on the soundtracks of Jim Carey's 'Ace Ventura' (with Chrissey Hynde of the Pretenders) and on My Favorite Martian.

As Executive Producer of  NO DOUBT's multiplatinum album 'ROCK STEADY', whose singles 'HEY BABY' and 'UNDERNEATH IT ALL' both went to #1 in America and won him two Grammys, Wayne had the opportunity to work with a band who has sold 25 million albums worldwide. He has also produced two compilations for Polygram which spent 6 months at #1 on Billboard's reggae chart and sold over a half of a million copies.

He  produced the critically acclaimed compilation “REGGAE BLITZ ALL STARS” which  featured such artists as Maxi Priest, Toots and the Maytals, Third World, Black Uhuru, Big Mountain, Shabba Ranks and the Gregory Isaccs.

Diving into the world of radio, Wayne was both producer and DJ at the #1 modern rock station in the world, KROQ 106.7 FM in Los Angeles, on which he had the #1 reggae show in America ,“REGGAE REVOLUTION” for seven years. “Native” Wayne  was  Program Director at XM Satellite Radio in Washington DC, the first nationwide, 24 hour, 7 day a week station in America. As program director and DJ for “The Joint”, Jobson helped to bring reggae to a national audience. When they launched the largest ($2 billon) radio operation on the planet in 2001, Wayne arranged for Bob Marley's 'One Love' to be the first song ever to be broadcasted.

Wayne has worked with Jimmy Buffett on his Radio Margaritaville, and helped to launch it on Sirius Satellite Radio. Wayne worked as a consultant to Napster to develop their Reggae and World Music department. Wayne is currently a producer and radio personality at modern rock powerhouse Indie 103.1 Radio in Los Angeles which Rolling Stone describes as 'the best station in America'. His rock reggae show Alter-Native is now syndicated across America including Los Angeles, Northern California, Washington and Hawaii.

Waynes latest TV show is called Conversations with Native Wayne and he has interviewed some of the biggest stars in the world including Maroon 5, No Doubt, Incubus, Jackson Browne, Ziggy Marley, Don Was (Producer Rolling Stones, Bob Dylan), Stewart Copeland (from the Police), Robby Krieger (the Doors), Dave Stewart (the Eurythmics)

Since 2009, Wayne has been a member of the Grammy Committee that selects the albums for the  Reggae Grammy Award. During 2012, The Wingless Angels album that Wayne produced with Keith Richards from the Rolling Sones was nominated for a Grammy Award. Wayne and his production team Bass Over Babylon have done remixes for Maroon 5 (One More Night,  the #1 song in the US for 5 weeks), Jason Mraz (#1 song I'mYours – has the record for remaining on the Billboard charts the longest ever), No Doubt, Garbage and Bush.

Wayne has been developing the Peter Tosh feature film with Academy Award winning director Kevin Mc Donald. Wayne has been writing and producing with Danny Saber (Rolling Stones, Seal, Bono) for superstar boy band Big Time Rush.

About Outside the Box [Office]

Outside the Box [Office] is a weekly showcase for upcoming releases highlighting world cinema, documentary and independent film titles. Recognizing a need for greater diversity on campus, the series will draw from around the globe to present movies that may challenge, inspire or simply entertain.

To view the calendar of screenings, click here.

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