May 30, 2013, 7:00 P.M.

The Ray Stark Family Theatre, SCA 108, George Lucas Building, USC School of Cinematic Arts, 900 W. 34th Street, Los Angeles, CA 90007


Outside the Box [Office] and Magnolia Pictures invite you and a guest to a special preview screening of


Directed by Aram Rappaport
Screenplay by Aram Rappaport and Max Barry
Produced by Cameron Lamb, Barrie M. Osborne, and Susan A. Stover
Followed by a Q&A with Aram Rappaport, Amber Heard, and members of the crew.
7:00 P.M. on Thursday, May 30th, 2013
The Ray Stark Family Theatre, SCA 108
900 W. 34th Street, Los Angeles, CA 90007

Available via Video On Demand beginning Thursday, May 2nd.

In Theatres on Friday, June 7th, 2013.

About Syrup

Based on the best-selling book, SYRUP is an edgy comedy that exposes the cut-throat world of advertising through the eyes of a young prodigy chasing fame, fortune, and the woman of his dreams. Fresh out of school with a degree in marketing, Scat will do anything to prove that he has what it takes to swim with the rich and wildly successful. Scat comes up with a brilliant new product that gives new meaning to the old saying “sex sells.” He is sure it will send him right to the top…if only he can convince his boss, the beautiful and mysterious “6,” that it's an idea worth millions. Betrayed by his best friend “Sneaky Pete,” Scat stumbles through an industry riddled with deception. As he begins to realize that fame and fortune have cost him his morality, he must rediscover his true self behind the elaborate image he has created or risk losing the love of his life. In a world where the average person sees over eight hundred ads in a single day, SYRUP takes a biting look at the insidious—and often ridiculous—side of advertising. Crackling with romance and humor, this razor-sharp satire leaves you guessing and laughing until the end.

Provided courtesy of Magnolia Pictures. Rated R.

Visit the Official Website:

Visit these Social Media Sites:



About the Guests

ARAM RAPPAPORT (Writer/Director)

Aram Rappaport wrote and directed his first feature, INNOCENT, at the age of 19, a 90-minute ONE TAKE thriller shot on the streets of downtown Chicago. INNOCENT was released in 2010 and stars Alexa Vega and Austin O’Brien. The film went to several film festivals and launched Aram's career. Mr. Rappaport then went on to acquire the rights from Australian cult novelist Max Barry on his tongue in cheek stab at soft drink marketing entitled SYRUP. Aram adapted the novel for screen and shot the film last summer on the streets of Manhattan for 1.5 million dollars. The film was produced by Academy Award winner, Barrie M. Osborne. Aram then directed four back to back music videos for Platinum selling UK Musician Kate Nash, which “Death Proof” (1 of 4) was just released. Aram has also directed videos for artists such as Pete Loughran, Olin and the Moon, and viral musical phenomenon Sam Robinson. Aram is currently developing a political thriller that will shoot in Chicago this summer.

AMBER HEARD (Actor, "6")

Bio coming soon.

SOPHIA BANKS-COLOMA (Costume Designer)

Bio coming soon.


Bio coming soon.

ROBERT HOFFMAN (Editor, SCA Alumnus)

Robert Hoffman began his editing career while enrolled in the Graduate Program of the USC School of Cinematic Arts, where he received an MFA in Production. While enrolled, he worked as an assistant editor for an indie film company; after graduating, he continued assisting as well as working as a post-production supervisor.

Hoffman met director/writer Terry Zwigoff while supervising the post-production of "Ghost World," and they became fast friends. Hoffman made an "uncredited contribution" to the editing of the acclaimed dark teen comedy, and his formal career as an editor was launched, working with Zwigoff editing “Bad Santa” and “Art School Confidential.” He and Zwigoff edited the director’s cut of "Bad Santa,” which was honored by Roger Ebert at his 2006 Overlooked Film Festival, where it received its first public screening. Hoffman also worked with Zwigoff editing some previously unused footage for the Criterion Collection’s release of his celebrated documentaries, “Louie Bluie” and “Crumb.” And, speaking of unused footage: they worked together on a still unseen TV edit of “Bad Santa,” with some of the cleverest TV dialogue ever recorded!

In addition to “Syrup,” Hoffman's recent credits include “Grace Unplugged,” a family drama that will be an upcoming Lionsgate release; the indie comedy-drama “Norman,” which was available on DVD on May 7; the factual Boston crime drama “What Doesn’t Kill You”; the Showtime family film "Fathers and Sons”; and the nonlinear romantic underworld saga “The Air I Breathe.”

Hoffman has been a frequent presence at the Sundance film festival, most recently with the 2010 premiere of "Skateland.” Additionally, he was the film editor on Jane Weinstock’s romantic, female-driven comedy-drama "Easy" (Sundance 2004), on the Daniel Barnz feature “Phoebe in Wonderland” (Sundance 2008); and on the aforementioned “Art School Confidential” (which premiered at the festival in 2006).


Bio coming soon.


Bio coming soon.

About Outside the Box [Office]

Outside the Box [Office] is a weekly showcase for upcoming releases highlighting world cinema, documentary and independent film titles. Recognizing a need for greater diversity on campus, the series will draw from around the globe to present movies that may challenge, inspire or simply entertain.

To view the calendar of screenings, click here.

Check-In & Reservations

This screening is free of charge and open to the public. Please bring a valid USC ID or print out of your reservation confirmation, which will automatically be sent to your e-mail account upon successfully making an RSVP through this website. Doors will open at 6:30 P.M.

All SCA screenings are OVERBOOKED to ensure seating capacity in the theater, therefore seating is not guaranteed based on RSVPs. The RSVP list will be checked in on a first-come, first-served basis until the theater is full. Once the theater has reached capacity, we will no longer be able to admit guests, regardless of RSVP status.


The USC School of Cinematic Arts is located at 900 W. 34th St., Los Angeles, CA 90007. Parking passes may be purchased for $10.00 at USC Entrance Gate #5, located at the intersection of W. Jefferson Blvd. & McClintock Avenue. We recommend parking in outdoor Lot M or V, or Parking Structure D, at the far end of 34th Street. Please note that Parking Structure D cannot accommodate tall vehicles such as SUVs. Metered street parking is also available along Jefferson Blvd.

Contact Information

Name: Alessandro Ago