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An Evening with the Adult Film Industry

April 4, 2013, 7:00 P.M.

The Ray Stark Family Theatre, SCA 108, George Lucas Building, USC School of Cinematic Arts, 900 W. 34th Street, Los Angeles, CA 90007

Cinematheque 108, in conjunction with the Picturing the Popular speaker series, presents:

An Evening with the Adult Film Industry


A conversation with veteran adult film actor RON JEREMY, Vivid Entertainment founder and co-chairman STEVEN HIRSCH, and former Vivid contract star ALLIE HAZE, moderated by Dr. David Lerner, PhD.

The event will begin with a screening of the 2001 documentary feature, PORN STAR: THE LEGEND OF RON JEREMY. Following the screening, we will present a brief excerpt of footage from Vivid's STAR WARS XXX: A PORN PARODY, along with a segment on Measure B from Star Wars XXX recently received the AVN award for the Best Selling and Best Renting Adult Movie of 2012.

7:00 P.M. on Thursday, April 4th, 2013

The Ray Stark Family Theatre, SCA 108
900 W. 34th Street, Los Angeles, CA 90007

About the Event

SCA and Picturing the Popular welcome members of the adult film industry to participate in a conversation about the paradoxically popular and unpopular subject of pornography. Numerous topics will be addressed in this discussion, including: shifting cultural attitudes toward sexual representations, institutional and legal frameworks (including the recently-passed Measure B), the role of pornography in innovating new consumer technologies, and others.

Students are encouraged to arrive with questions about the critical, cultural, and creative dimensions of this controversial subject. Guests include veteran adult film actor Ron Jeremy, Vivid Entertainment founder and co-chairman Steven Hirsch, and former Vivid contract star Allie Haze.

About the Guests


Born in a town called Redlands, in the Inland Empire community of Southern California, Allie burst upon the scene of the adult industry in June of 2009. She quickly captured the eyes of major producers of both internet and feature movie companies, along with well known magazine publications (Huslter Tabboo Centerfold Feb. ‘10, Huslter Barley Legal Cover Girl June ’10 and Huslter Barley Legal Cover Girl Dec. '11).

Allie was building a foundation for herself as a solid performer and actress. By the end of her first year, in 2010, she was starring in and gracing the box covers for some top studios such as New Sensations, Evil Angel, Naughty America and Girlfriends Films to name only a few. Her performances caught the attention of producers everywhere, including those in mainstream. Allie was selected to be cast as the new “Emmanuelle” for the remake of the hit movie from the 70s and 80s. She traveled to and was featured at the Cannes Film Festival 2011. The movie debuted on HBO, Oct., 2011 and still continues to air daily.

Her adult industry nominations started rolling in starting with AVN and XBIZ “Best New Starlet” and culminating with winning XRCO’s “Best New Starlet”, as well as her first AVN award for “Most Outrageous Scene” for Belladonna’s “Fetish Fanatic 8”. With all the quick success for the rising star, she got offers from several studios to be exclusive with them. Vivid Entertainment fit her desires best and she signed as a contract girl in May 2011 till May 2012. Vivid producer Axel Braun quickly selected her for the role of Princess Leia in his Star Wars XXX: A Porn Parody, as her first major production for the studio. The title won Best Selling and Best Renting Movie of the Year for 2012 from AVN and Allie received individual recognition by receiving “Best Actress” at the XBIZ awards.

Since then she has starred in multiple major features for Vivid with her latest release being Clerks XXX: A Porn Parody where she has the lead role. With the spotlight on her, Allie was invited to attend conventions all over the U.S. and G4 TV did a feature on her and had her host for them during Exxxotica LA 2011. 

This past year she was nominated for multiple awards including "Female Performer of the Year". Though her schedule is full, this lovely lady with girl-next-door beauty, still finds time to spend time with her family, friends, pets and race RC cars. She says that 2013 is shaping up to be her biggest year yet.


Steven Hirsch is the founder and co-chairman of Vivid Entertainment, the adult entertainment company he launched in 1984. According to Paul Fishbein, founder of Adult Video News, Mr. Hirsch “single-handedly has moved adult entertainment into the mainstream.” His studio has won more awards than any studio in the history of the adult entertainment business and in 2012 Mr. Hirsch was honored with AVN’s first Visionary Award.

From the start Mr. Hirsch differentiated Vivid with sensuous movies that could be enjoyed by couples because of high production values, well-conceived scripts, plotlines, and gorgeous actresses. He created the “Vivid Girl” concept, which revived the Hollywood studio system of signing beautiful and talented stars to exclusive contracts. Images of the Vivid Girls began appearing on billboards in high traffic venues such as Sunset Boulevard and Times Square and he extended the Vivid brand through advertising, product licensing, book publishing and innovative marketing. The company broadened distribution channels and content delivery systems with  pioneering technological advances including the Vivid-Everywhere concept and VividTV, as well as separate imprints such as Vivid-Ed, Vivid SuperXXXHeroes and Vivid-Celeb, the enormously successful concept that has marketed sexually explicit videos “starring” celebrities such as Pamela Anderson, Kim Kardashian and Kendra Wilkinson.

In recent years Vivid brought adult further into the mainstream via image-building programs such as multiple series on Showtime and appearances on numerous television shows. Mr. Hirsch has been featured in articles in The New York Times, The Economist, Forbes and many other mainstream news outlets throughout the world.

Mr. Hirsch was born May 25, 1961 in Lyndhurst, Ohio and has lived in California for most of his life.


Since the demise of the legendary John Holmes in March 1988, the short, mustachioed, heavyset Ron Jeremy has assumed the mantle as the number one U.S. male star of adult cinema. Portly Ron is not blessed with film star looks and a chiseled six-pack -- his appeal and talents lie in other areas (which happen to be in his long 'member'), his "regular guy" appearance, and amazing endurance in front of the camera have undoubtedly contributed to his phenomenal success in an industry notorious for dumping those men who can't perform on cue.

Beginning in 1979, he has appeared in well over 1000 adult feature films including Inside Seka (1981), Debbie Does Dallas Part II (1981), Terms of Endowment (1986), Lust of Blackula (1987), 21 Hump Street (1988) and Natural Born Thrillers (1994). The charismatic and often comedic Ron Jeremy is still appearing in front of the camera in adult films. He's also one of the very few adult film stars to make the jump into mainstream cinema, with minor appearances in movies such as Reindeer Games (2000), Detroit Rock City (1999) and The Boondock Saints (1999).

About the Moderator

DAVID LERNER received his MA and PhD from USC’s School of Cinematic Arts. His dissertation, “A Taste for Trash: The Persistence of Exploitation in American Cinema, 1960-1975,” explores key aesthetic, economic, and legal developments in the post-war American film industry filtered through the lens of exploitation film practices. His areas of scholarly interest include independent cinema, criticism and the construction of taste, representations of sexuality, and media industry studies. He has published work on nostalgia for the grindhouse in the collection Cinema Inferno, and an urban analysis of HBO’s The Wire in Quarterly Review of Film and Video. He currently teaches film and television courses at University of Southern California, Chapman University, Loyola Marymount University, and CSU – Fullerton.

About Porn Star: The Legend of Ron Jeremy

Ron Jeremy isn't really what you'd call easy on the eyes. Some would even go so far as to say he's unattractive. Yet he's one of the most popular stars in the history of adult film. His fans call him the "Hedgehog." He's short, fat, and hairy. And he's paid very well to have sex with thousands of beautiful women. Some people would call him the luckiest man in the world.

Scott Gill's Porn Star: The Legend of Ron Jeremy is a fascinating look at America's unlikeliest sex star the young boy with the sweet smile and striking eyes, and the dissatisfied porn actor with a voracious appetite and wicked grin. The film is dense with revealing details of his life.

He's rich and famous (very famous), but he's notoriously cheap. He's embarrassed by his early work (when he displayed a truly rare ability to satisfy himself). Some of his female "costars" consider him a sweetheart, while others find him repulsive and refuse to work with him. He uses garbage sacks as luggage. He's not really the type for a girlfriend. And he scribbles little notes and phone numbers in a ratty old book, literally like a madman.

Each detail serves to build a more complete picture of Ron Jeremy, but at the heart of the film is his life-long dream to make a living in mainstream film. He's been cast in small parts here and there, mostly for camp value, but he's often removed from the final cut when the studio realizes who he is. It's not easy to cross over when you're one of the most infamous porn stars in the world. Still, Ron Jeremy remains hopeful and determined to realize his dreams.

Written & Directed by Scott J. Gill. Produced by Scott J. Gill and Kirt Eftekhar.
Provided courtesy of Ocule Films. Rated R. Running time: 80 minutes.

Visit the Official Website:


About Picturing the Popular

The Picturing the Popular speaker series is organized by the graduate students of SCA's Critical Studies Division. The series is part of a semester-long conversation about critical approaches to media and addresses the ways in which we think about, talk about, and understand various idioms of popular culture.

About Cinematheque108

Cinematheque108 is an alternative screening series sponsored by the Critical Studies Department at the University of Southern California's School of Cinematic Arts. The series offers a rare selection of events that highlight noteworthy experimental, documentary, and/or foreign films, many of which can not be seen anywhere else. Cinematheque108 is an educational forum that aims to expand understanding of alternative film and media. All screenings are free of charge and open to the pubic.

Check-In & Reservations

This screening is free of charge and open exclusively to USC Students, Faculty, and Staff. Please bring a valid USC ID or print out of your reservation confirmation, which will automatically be sent to your e-mail account upon successfully making an RSVP through this website. Doors will open at 6:30 P.M.

All SCA screenings are OVERBOOKED to ensure seating capacity in the theater, therefore seating is not guaranteed based on RSVPs. The RSVP list will be checked in on a first-come, first-served basis until the theater is full. Once the theater has reached capacity, we will no longer be able to admit guests, regardless of RSVP status.


The USC School of Cinematic Arts is located at 900 W. 34th St., Los Angeles, CA 90007. Parking passes may be purchased for $10.00 at USC Entrance Gate #5, located at the intersection of W. Jefferson Blvd. & McClintock Avenue. We recommend parking in outdoor Lot M or V, or Parking Structure D, at the far end of 34th Street. Please note that Parking Structure D cannot accommodate tall vehicles such as SUVs. Metered street parking is also available along Jefferson Blvd.

Contact Information

Name: Alessandro Ago