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FILM PRODUCTION IN CHINA: A Panel Discussion about Production and Distribution in China with the 2012 IFFF Chinese Film Delegation

March 23, 2012, 2:00 P.M. - 4:00 P.M.

The Ray Stark Family Theatre, SCA 108, George Lucas Building, USC School of Cinematic Arts Complex, 900 W. 34th Street, Los Angeles, CA 90007

The School of Cinematic Arts and the 2012 Edition of the International Family Film Festival (IFFF) invite you and a guest to attend


A Panel Discussion about Production and Distribution in China with the 2012 IFFF Chinese Film Delegation

2:00 P.M. on Friday, March 23rd, 2012

The Ray Stark Family Theatre, SCA 108
George Lucas Building, USC School of Cinematic Arts Complex
900 W. 34th Street, Los Angeles, CA 90007


To learn more about the 17th Annual International Family Film Fesitval, visit:

About the Panel Discussion

China’s limitations on the annual number of Hollywood movies allowed to be distributed within China has meant a huge boost to the production and success of domestic films. According to Mr. Han Sanping, head of the state-owned China Film Group, China’s film revenues have grown by 25% a year for the past five years. How can Western filmmakers participate in this growth? Is there a window of opportunity for the West? And if so, what are the pitfalls, common misunderstandings, and industry myths? The panelists will attempt to address these issues during the discussion.

About the 2012 IFFF Chinese Film Delegation


Xiao Guiyun is one of the most prominent and influential filmmakers in China. Xiao graduated from the Beijing Film Academy’s Department of Directing. Xiao is currently a member of China’s National Censorship Board and has also made many significant contribution to the Chinese film industry. Throughout the years Xiao has collaborated with director Li Qiankuan and they have co-directed most of their films together, which include some of the biggest epics and historical dramas in modern Chinese history.

Xiao and Li have won most Chinese film awards for Best Picture and Best Director many times over, such as the “Golden Rooster Award”, the Huabiao Award, the popular film award “Hundred Flowers Award”, “Five One Project Award” and Shanghai’s “Yongle Award”. The Birth of New China was the highest grossing film in China in 1989 and it also won the ‘Asian Top Ten Film Award’ in Hong Kong that year. The film was also submitted by China to the Best Foreign Language Film category for the 62nd Academy Awards.


Born in 1954, Mr. Zhu has directed and produced 25 feature films and 11 TV series that have been distributed throughout China and worldwide. His outstanding works are well know by the international film community such as  Shaoling Temple with Jet Li, Big Yellow River, The Yang’s Hero Family and many more. Currently, he is the president of Henan Film & TV Studio.


Ms. Huari possesses superior skills as a professional dancer and guitarist. As the most popular Chinese actress to ever hail from Inner Mongolia, and as China’s best-known minority filmmaker, she continues to enjoy an illustrious and vibrant career as actress. She has stared in several hit television Chinese dramas (some continue to air daily) and numerous notable foreign projects as well. Over the years, Ms. Huari has become a formidable feature film director, further extending her remarkable contribution to the body of Chinese filmmaking.


Mr. Tan has been in the film and TV industry since 1996, over 26 years, has produced over 28 films and directed 16 films and over 100 televition episodes. Currently, he is the CEO of the Pacific Culture & Art Exchange Center, Professor in Art at Kunming Normal University and Kunming Polytechnic University. He is a member of the China Producers Association, China Film Association and New Zealand Film Association.

About the 2012 International Family Film Festival (IFFF)

The IFFF strives to “celebrate the world” and respect mankind’s fundamental similarities and differences. It achieves this by providing a nurturing environment and educational structure to teach, exhibit and share the myriad manifestations of the human condition.

As an organization, IFFF operates year round. Among its primary activities, it produces an annual film festival in Hollywood for youth (the IFFF Youth Fest!) and adults; IFFF advocates and encourages the creation and sharing of family films and screenplays; it conducts summer film camps; IFFF teaches filmmaking, media & family literacy through its International Family Film Institute, and it supports various film contests that promote socially responsible film products suitable for a general audience that express a fundamental respect for the positive values of life.

Now celebrating its 17th year, the 2012 International Family Film Festival will be held (March 21 – 25) at Raleigh Studios in the heart of Hollywood. This year’s theme is "3D Brings The Family Into Focus," and invites a playful turn on the rising popularity of producing films with 3D capability. The festival's poster art is illustrated by DreamWorks animator Donnachada Daly, who is also the author of Depth Charge - 3D Illusions without 3D Glasses.

Visit the Website:


The History of the International Family Film Festival

Founded in 1993 as a “grassroots” non-profit organization by Chris Shoemaker, Suzanne Shoemaker and Patte Dee McKee (still active directors), IFFF formed to exhibit and advocate for the production of family films – a driving purpose that continues today.

Originally established in the City of Santa Clarita, a suburb of north Los Angeles County that is rich with film history and lore dating back to the silent picture era, Santa Clarita continues to host the filming of a large number of feature films, popular television series and many commercials and industrial films. The first year’s fest unspooled in a “discount theater” in downtown Newhall (now part of Santa Clarita) where tickets generally sold for $1.00 a screening. With no track record, marketing effort or established reputation to its name, the IFFF’s organizers rented a considerable number of films to round out its first year’s film programming.

Another challenge met IFFF’s founders – the Northridge earthquake struck the Southern California region on January 17, 1994 and felled the major freeways and connector roads from Los Angeles to the Santa Clarita Valley. With the opening day of the inaugural fest set for March 18th 1994, prevailing wisdom suggested the festival should be postponed until the following year. In the tradition of “the show must go on” and with all events planned and films programmed, the show did indeed go on.

The award ceremony was held at the Hilton Garden Inn (a last minute change since the originally planned venue, a sound stage at Santa Clarita Studios, became flooded from the previous night’s rain due to the earthquake’s damage). The festival honored an attending Mr. Isadore “Friz” Freleng, the father of Warner Bros. animation, as its first recipient for a Lifetime Achievement of Excellence in animation (the “Friz Award” still bears his name) with Mr. Tom Patton and Mr. Dean Jones in attendance. Continuing with the festival in the face of adversity, a most graceful and distinguished event was presented to launch this proud organization.

From its Newhall screening beginnings, IFFF moved its festival venue across town to the newly built Edwards Cinemas at the Valencia Town Center. From this location, as well as a single year presenting at the Edwards Cinemas-Canyon Country venue, the IFFF presented its first 11 years in the Santa Clarita Valley before relocating in 2001 to the Raleigh Studios in Hollywood, CA.

Now in its fifth year at Raleigh (the original United Artists Studio founded by independent artists Charlie Chaplin, Mary Pickford, Douglas Fairbanks and D.W. Griffith), the studio serves as a perfect home for the IFFF with three screening theaters, a sit-down restaurant and breakout spaces for seminars, panels, screenplay readings and networking.

IFFF’s target audience attracts filmmakers, writers, producers, agents, distributors, financers, social media experts, families and youth. To further define the family film genre and its own rating system for festival screenings, IFFF has introduced its festival rating system as follows: GA – General Audience or appropriate for all family members, CH – Children 13 and under with suggested parental guidance, and MA – films for a mature audience ages 13 and older.  This system breaks the preconception that “family films” mean “shallow, fluffy or boring” films. IFFF strives to deliver stories and films that are engaging and appropriate for all members of the family with themes that help define and challenge the definition of family.

Check-In & Reservations

This event is free of charge and open to the public. Please bring a valid photo ID for check-in. Doors will open at 1:30 P.M. All SCA events are OVERBOOKED to ensure seating capacity in the theater, therefore seating is not guaranteed based on RSVPs. The RSVP list will be checked in on a first-come, first-served basis until the theater is full. Once the theater has reached capacity, we will no longer be able to admit guests, regardless of RSVP status.


The USC School of Cinematic Arts is located at 900 W. 34th St., Los Angeles, CA 90007. Parking passes may be purchased for $8.00 at USC Entrance Gate #5, located at the intersection of W. Jefferson Blvd. & McClintock Avenue. We recommend parking in outdoor Lot M or V, or Parking Structure D, at the far end of 34th Street. Please note that Parking Structure D cannot accommodate tall vehicles such as SUVs. Metered street parking is also available along Jefferson Blvd.

Contact Information

Name: Alessandro Ago