Directory Profile

Jim Huntley is a Marketing and Brand Management Executive with over 20 years of experience leading teams across multiple industries, with the last 10 in the Games industry.  After graduating from Northwestern University's Masters of Integrated Marketing program, he has held executive roles in multiple Fortune 500 companies, including General Mills, Nestle and Mattel.

A lifelong gamer, he worked professionally at THQ for nearly 5 years, as Marketing VP on their Kids (SpongeBob, Disney's Cars, Wall-E), and T/M rated titles like MX vs ATV, Space Marine, Homefront, UFC 2010, WWE, and Darksiders 1 & 2.  He most recently relaunched the SodaStream brand in the US with a business-transforming global campaign and is currently consulting for a variety of companies in the toy, consumer products, and gaming industries, as well as multiple international partners.

He is an Associate Professor in the #1 Games Program in North America, USC Games.  In that role, he’s also the founder of their annual USC Games Expo, faculty advisor for the university’s USC Esports organization, creator of the Gerald A Lawson Endowment Fund, lead faculty for the newly-minted Games as a Service and Live Operations class (6GLO), and Head of Marketing for the program.