School of Cinematic Arts Directory Profile

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Julia Bess Himberg

Part-Time Lecturer

Julia Himberg received her M.A. and Ph.D. from USC's School of Cinematic Arts. Her dissertation, "Producing Lesbianism: Television, Niche Marketing, and Sexuality in the 21st Century", examined the cultural, political, and economic dynamics at play in the production of contemporary lesbian TV images. The project put the economic and political in conversation with the cultural, social, and technological, exploring how lesbian TV texts and celebrities circulate in the drastically altered post-network era. Her areas of scholarly interest include TV history and theory, media industry studies, production studies, feminist theory, gender studies, lesbian and gay studies, queer theory, as well as consumer culture. Her work on TV advertising and the militarization of U.S. public culture has been published in The Hummer: Myths and Consumer Culture.