School of Cinematic Arts Directory Profile

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Steven Melnick

Part-Time Lecturer

Affiliated Divisions:

Peter Stark Producing Program

Work Phone: 213.740.3304

Steven Melnick is Senior Vice President of Marketing for 20th Century Fox Television, the global content company that serves as News Corp’s primary supplier of scripted programming including Glee, Modern Family, Homeland, New Girl, How I Met Your Mother, Family Guy, The Simpsons, Sons of Anarchy, and the recently retired 24

In this capacity, he directs and supports marketing and monetization strategies of the studio’s properties across all ancillary platforms and throughout their lifecycle; ideates and manages the production of digital content for exploitation on mobile, the web and DVD; and, having developed the studio’s branded content and integration business, leads and assists in its growth and management, working with media agencies and brands and network and syndication sales forces.  In all areas he works directly with the studio’s showrunners and production teams, serving as an advocate for their ideas and navigating them through the many network, studio and 3rd party channels that touch their property. 

Melnick has been responsible for several industry firsts. He pioneered the strategy of releasing shows on DVD immediately following their first season which helped turn 24 into a hit and has since become the industry standard release pattern; co-created the first mobile web series (“24: Conspiracy”) which earned him a digital Emmy nomination; and initiated the first brand sponsorship deal for TV DVD bonus content. He has also received industry honors for the studio’s digital marketing campaign for How I Met Your Mother; the studio’s groundbreaking iTunes marketing partnership with Glee; the studio’s multi-platform marketing campaign for the Family Guy direct-to-DVD release “Something Something Something Darkside” (a 50-minute Star Wars parody); and most recently, received a 2010 AdWeek Media Vanguard Award for developing “24 Scene Extenders,” a suite of original narrative mobile content developed for Sprint 3G in support of the final season of 24. Melnick is a graduate of the University of Pennsylvania.