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Philip Lelyveld

Project Administrator


Philip Lelyveld runs the Immersive Media Initiative at the University of Southern California’s Entertainment Technology Center (ETC@USC), a think tank within the School of Cinematic Arts. 

His VR/AR Initiative studies and works to influence the creative, technical, social, and business issues that will shape this new, emerging art form. Phil is currently working on the rapidly evolving ecosystem that includes immersive media, IoT, AI, and blockchain. He is producing a series of Immersive Media Challenges; asking current students and recent grads to come up with ideas for experiences that are not possible today but could be in 3-5 years, and to describe what it will take to get 'from here to there.'

Prior to the VR/AR Initiative, Phil oversaw the Next Generation Display (‘UHD TV Plus’) Project and managed the Consumer 3D Experience Lab at the ETC@USC.  The Consumer 3D Experience Lab researched stereoscopic 3D in the home, on personal devices, in public spaces, in advertising, and in theaters.

Phil joined the ETC@USC after 10 years VP of Digital Industry Relations within Disney’s corporate New Technology and New Media group.  He led major entertainment technology initiatives across multiple Disney business units, and represented Disney at multi-studio and multi-industry meetings.