School of Cinematic Arts Directory Profile

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David Weitzner, B.A.

Director, Summer Program
Part-Time Lecturer

Overseeing over 30 classes covering all aspects of filmmaking, writing, producing, and the business of film and the most cutting edge digital technologies, Summer Program Director David Weitzner brings with him a wealth of experience as a leading entertainment marketer, and as an adjunct instructor teaching in the Business of Entertainment program to the USC School of Cinematic Arts.

From the marketing campaigns of E.T. The Extra-Terrestrial, the original Star Wars and Alien, to overseeing Warner Bros. and ABC Pictures entertainment business as vice president and general manager of the Entertainment and Leisure Division of Grey Advertising in New York, Weitzner’s illustrious 40-year plus career includes roles as a consultant, strategist, and lecturer. He has been consistently recognized by the City of Los Angeles for his work and civic contributions, and is also a member of The Academy of Motion Picture Arts and Sciences.

Prior to establishing his own global marketing company where his clients ranged from PepsiCo to the WB Network, Weitzner served as president, Worldwide Marketing for 20th Century Fox, Universal Pictures, Embassy Pictures and Palomar Pictures. In the same position at MCA/Universal Studios Recreation Services Group, his team was responsible for the company’s theme parks and Universal CityWalk and coined the term “ride the movies” to describe King Kong and the other film-inspired attractions that grew to become the most popular in the park.