Coronavirus Updates: USC  |  SCA

July 20, 2022

CNTV 563: The Business of Representation

Register TODAY!

Seeking to learn the ins and outs of talent representation? Eager to glean expert knowledge from a top Hollywood agent? NOW is your chance!

Learn all about how agencies and management companies work in CNTV 563: The Business of Representation, taught by Alan Berger!

About the Professor: Alan Berger

  • Former Head of Television Packaging at ICM
  • Current Top Executive at Creative Artists Agency (CAA)

Alan Berger is a television agent at Creative Artists Agency [CAA].  CAA is an entertainment and sports agency based in Los Angeles, California, with offices in Nashville, New York City, London, and Beijing. Berger is based in the Los Angeles office and works with news and public affairs personalities in addition to writers, producers, directors, and production companies.

A veteran agent who headed International Creative Management’s [ICM] television department for 13 years, serving as an Executive Vice President, Berger also ran the television side of the management business at Artists Management Group.

Berger began his entertainment career in 1979 at the William Morris Agency, where he became Head of TV Packaging. Before that, he worked in advertising, first at Leo Burnett in Chicago and later at Young & Rubicam in Los Angeles.

Berger is a visiting professor at USC's School of Cinematic Arts.

About the Course:

This course covers the inner workings of the specific roles of various representation teams for artists. Learn more about:

  • Dealmaking in the Industry
  • Career Planning
  • Application of Representative structure to the lives of various clients

Please Note: This course will be held virtually or in-person at the CAA Campus, pending Fall 2022 pandemic protocols.

If held on CAA: 2000 Avenue of the Stars, Los Angeles, CA 90067

Class Hours: Thursday 7-10pm

How to Register: This class is a D-clearance course. To register, you must be a GRAD student and email to request D-clearance with name and Student ID number. John H. Mitchell Business of Entertainment Graduate Certificate students are encouraged to apply, though this course is open to all SCA majors and Graduate Students at USC.

If you are an undergraduate student: You may apply but you need to request D-clearance by first emailing and then contact your academic advisor to petition for this course. Availability is limited.


Contact Information