The jointly offered Business of Entertainment programs at the University of Southern California (USC) are uniquely positioned to prepare graduating students and alumni 1-5 years out for successful careers in both legacy and emerging sectors of the entertainment industry. These can include major studios, networks, streaming platforms, and technology-driven media companies that continue to evolve as emerging technologies and digital distribution redefine the field. This partnership between the School of Cinematic Arts (SCA) and the Marshall School of Business (Marshall) will ensure that recent graduates of these programs are positioned for long-term professional success.

The Program will be administered by employees housed within the Office of Industry Relations at the School of Cinematic Arts, and will serve graduating students and alumni 1-5 years out from the following programs:

• Business of Cinematic Arts (BCA)
• Marshall Master of Business Administration (MBA) students earning the Graduate Certificate in the Business of Entertainment
• Marshall Business students enrolled in the SCA Entertainment Industry Minor
• Eligible alumni will include graduates within one to five years of completing their programs.

The Program will enhance the professional development experience of graduating students and alumni 1-5 years out through a robust slate of networking and educational opportunities, including:

• Industry Week, held annually each spring
• Social gatherings, workshops, and fireside conversations with industry leaders
• Collaborative events and seminars hosted jointly by SCA and Marshall
• These activities are designed to deepen students' understanding of industry operations, strengthen professional networks, and encourage mentorship between alumni and current students.