Commercial Production: The Art of the 60-Second Story

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Units: 4
Student Level: Beginning

Jul 1 - Aug 9 Add to cart
Schedule: Monday 6:00pm - 10:00pm & Weds/Thurs 6:00pm- 9:00pm
Orientation: Jul 1, 2013 at 9:00 AM
Max. Seats: 15
Faculty: Austin Formato

What do David Fincher, Gore Verbinski, and Michael Bay have in common, besides being three of the hottest directors in the business? They all began as the hottest commercial directors in the business. They thrived because they treated commercials, not as simply advertisements, but as brilliant, short-form narrative films. So while their length is measured in mere seconds, a commercial’s impact can last decades.


This hands-on filmmaking course will give you the opportunity to take part in every stage of commercial creation -- from concept development and copywriting to the directing, cinematography, Avid editing and sound design of the final spot. It offers you not only a comprehensive taste of the advertising and filmmaking industries, but also an excellent opportunity to begin developing a commercial reel.


Last year’s class got hands-on instruction at national commercial sets, as well as class lectures by some of the industry’s top directors, producers and production company owners. With hard work and creativity, you will produce work that will help to make a great first step in your professional career.

About your Instructor:
 
Austin Formato, an award-winning commercial director, copywriter and creative director, has worked for such clients as Jaguar, Miller Lite and American Express. He was voted the best young Creative in America in 2001 and has been featured in such publications as Time, Business Week, Adweek, Advertising Age and Creativity. He was named one of the top new commercial directors of 2007 by Shots Magazine and recently picked up a Silver Lion in Cannes.

*please note that dates and times of the course are subject to minor changes*