March 1, 2017, 7:00 P.M.

The Ray Stark Family Theatre, SCA 108, George Lucas Building, USC School of Cinematic Arts Complex, 900 W. 34th Street, Los Angeles, CA 90007

Outside the Box [Office], Screamfest 2017, and Janus Films, invite you and a guest to a special preview screening of

The Lure

Directed by Agnieszka Smoczynska
Screenplay by Robert Bolesto

7:00 P.M. on Wednesday, March 1st, 2017

The Ray Stark Family Theatre, SCA 108
900 W. 34th Street, Los Angeles, CA 90007


Winner of the Special Jury Prize (World Cinema - Dramatic) at the 2016 Sundance Film Festival for "Unique Vision and Design."

Official Selection: 2016 Sundance Film Festival | 2016 Karlovy Vary International Film Festival | 2016 Fantastic Fest | 2016 AFI Fest.

Opens at Laemmle's NoHo 7 (North Hollywood), Ahrya Fine Arts  (Beverly Hills), and Playhouse 7 (Pasadena), on Friday, March 3rd, 2017.

About The Lure

Feature Trailer for THE LURE from Janus Films on Vimeo.

In this bold, genre-defying horror-musical mashup — the playful and confident debut of Polish director Agnieszka Smoczynska — a pair of carnivorous mermaid sisters are drawn ashore in an alternate '80s Poland to explore the wonders and temptations of life on land. Their tantalizing siren songs and otherworldly aura make them overnight sensations as nightclub singers in the half-glam, half-decrepit fantasy world of Smoczynska's imagining. In a visceral twist on Hans Christian Andersen's original Little Mermaid tale, one sister falls for a human, and as the bonds of sisterhood are tested, the lines between love and survival get blurred. A savage coming-of-age fairytale with a catchy new-wave soundtrack, lavishly grimy sets, and outrageous musical numbers, The Lure explores its themes of sexuality, exploitation, and the compromises of adulthood with energy and originality.

Provided courtesy of Janus Films. Not rated. Running time: 92 minutes. In Polish with English subtitles.

Visit the Official Website:


Director's Statement

The Lure is a genre hybrid: a love story, a musical, and a fantasy-horror reverie — in other words, an adult fairy tale. I was inspired by the kitschy world of big dance-hall parties from the Communist era, which came to a close when I was twelve years old. The lost souls, the warm vodka, and the glamour amid poverty fueled my imagination and stirred my memories of the two restaurants my mother ran during this not-so-belle epoque. The Lure is also a coming-of-age story about discovering your sexuality and femininity,and how these two things can sometimes be used for problematic purposes. The mermaids are not an end in themselves but a reflection of the eventual, painful discovery that adulthood is not all it seems.As far as previous depictions of mermaids in popular culture, I was inspired much more by Homer and Hans Christian Andersen than by Walt Disney: my mermaids do not wear seashell bras but rather chew on human hearts.

— Agnieszka Smoczynska

About Outside the Box [Office]

Outside the Box [Office] is a weekly showcase for upcoming releases highlighting world cinema, documentary and independent film titles. Recognizing a need for greater diversity on campus, the series will draw from around the globe to present movies that may challenge, inspire or simply entertain.

To view the calendar of screenings, click here.

To SUBSCRIBE to our MAILING LIST for upcoming free screenings and events, e-mail the word "Subscribe" to:

Join our Public Group on Facebook:

About Screamfest 2017

Screamfest, the largest and longest running horror film festival in the United States, is accepting submissions of horror, sci-fi & thriller films and screenplays for the 17th annual Horror Film Festival taking place October 2017 in Hollywood, CA.

Enter Your Screenplay - Click the link below to review the screenplay submission guidelines and submit your screenplay Submit Screenplay .

Enter Your Film - Click the link below to review the film submission guidelines and submit your film Submit Film .

Our festival filmmakers & screenwriters have some great testimonials about their Screamfest experience. Read success stories from some of our amazing Screamfest alumni here.

Visit the Screamfest 2017 Website:

Check-In & Reservations

This screening is free of charge and open to the public. Please bring a valid USC ID or print out of your reservation confirmation, which will automatically be sent to your e-mail account upon successfully making an RSVP through this website. Doors will open at 6:30 P.M.

All SCA screenings are OVERBOOKED to ensure seating capacity in the theater, therefore seating is not guaranteed based on RSVPs. The RSVP list will be checked in on a first-come, first-served basis until the theater is full. Once the theater has reached capacity, we will no longer be able to admit guests, regardless of RSVP status.


The USC School of Cinematic Arts is located at 900 W. 34th St., Los Angeles, CA 90007. Parking passes may be purchased for $12.00 at USC Entrance Gate #5, located at the intersection of W. Jefferson Blvd. & McClintock Ave. We recommend Parking Structure D, at the far end of 34th Street. Metered street parking is also available along Jefferson Blvd.

Contact Information

Name: Alessandro Ago