Transmedia Seminar Part 1: Monday, July 16th from 4 – 7 PM
Transmedia Seminar Part 2: Friday, July 20th from 4 – 7 PM

Throughout the history of entertainment, methods of storytelling such as novels, radio theater, motion pictures, and video games evolved to harness the power of technology. The modern digital landscape now provides writers and filmmakers with a rich set of tools based on digital media, social networks and mobile devices. Trailblazing television studios, production companies, and independent filmmakers have used digital technology to develop transmedia - the next evolution of storytelling. Transmedia combines elements of traditional entertainment with digital media and game mechanics to create unique stories that span multiple formats and platforms.

In this workshop you learn how transmedia can be used to augment a script or film to increase the value of the intellectual property, help market the project before it's screened, and keep audiences engaged thereafter. Expand your narrative or documentary by using transmedia to guide viewers to backstory elements, character details, and alternate points of view. Use print materials, digital content, social media, text messaging and interactive phone communication to create highly engaging experiences. 

About the Guest:

Charles G. Hollins is a consultant, university instructor, software developer, and filmmaker with an extensive interdisciplinary background in entertainment technology, online marketing and social media applications.

During his 6 years at Myspace, Mr. Hollins managed the development of the content management system used to deploy interactive campaigns for music labels, movie studios and other entertainment companies. He later led the Social Programming unit in spearheading transmedia initiatives and developing innovative marketing platforms.

Charles has written, directed and produced several short films distributed on the Web and to mobile devices on the Sprint mobile network. He also created a transmedia story called "Five Photographs", a cross-platform adventure which unfolds in real-time over a one week period through Web sites, social networks, digital media, SMS, and live challenges.

Mr. Hollins was a judge for the 2003 FlashForward Film Festival in New York and a speaker at several conventions, including the first Internet World convention in Southeast Asia (2000), Digital Hollywood (2006), and the International Content Creators Convention in Korea (2008).

This event is free of charge and open to the public. Please bring a valid USC ID or print out of your reservation confirmation, which will automatically be sent to your e-mail account upon successfully making an RSVP through this website. Doors will open at 3:30 P.M.

All SCA events are OVERBOOKED to ensure seating capacity in the theater, therefore seating is not guaranteed based on RSVPs. The RSVP list will be checked in on a first-come, first-served basis until the theater is full. Once the theater has reached capacity, we will no longer be able to admit guests, regardless of RSVP status.

Parking

The USC School of Cinematic Arts is located at 900 W. 34th St., Los Angeles, CA 90007. Parking passes may be purchased for $8.00 at USC Entrance Gate #5, located at the intersection of W. Jefferson Blvd. & McClintock Avenue. We recommend parking in outdoor Lot M or V, or Parking Structure D, at the far end of 34th Street. Please note that Parking Structure D cannot accommodate tall vehicles such as SUVs. Metered street parking is also available along Jefferson Blvd.

Contact Information

Name: Ty Strickler
Email: summer@cinema.usc.edu
Phone: 213-740-3327