Tracy J Fullerton, M.F.A.
Associate Professor and Chair, Interactive Media Division
Electronic Arts Endowed Chair, Interactive Entertainment
Director, USC Game Innovation Lab
Work Phone: 213-740-6981
Office: SCI 2nd Floor
Director of the USC Game Innovation Lab, Tracy Fullerton is an experimental game designer, entrepreneur, and author of Game Design Workshop, a design textbook in use at game programs worldwide. Current projects include Collegeology, a suite of games to help middle and high school students strategize their paths to college, funded by the Department of Education, the USC Provost’s office, the Gates Foundation and the Rosalinde and Arthur Gilbert Foundation. Also, Walden, a Game, which simulates the experiment in living conducted by Henry David Thoreau at Walden Pond in 1845-47.
Recent credits include game designer for The Night Journey, a unique game/art project with artist Bill Viola; game designer for Participation Nation, a collaboration with Activision and KCET funded by the Corporation for Public Broadcasting; and faculty advisor for the award-winning student games Cloud, flOw, Darfur is Dying, and The Misadventures of P.B. Winterbottom. Prior to joining USC, she was president and founder of the interactive television game developer, Spiderdance, Inc. Spiderdance’s games included NBC’s Weakest Link, MTV’s webRIOT, The WB’s No Boundaries, History Channel’s History IQ, Sony Game Show Network’s Inquizition and TBS’s Cyber Bond.
Before starting Spiderdance, Fullerton was a founding member of the New York design firm R/GA Interactive, creative director at the interactive film studio Interfilm and a designer at Robert Abel’s early interactive company Synapse. Notable projects include Sony’s Multiplayer Jeopardy! and Multiplayer Wheel of Fortune and MSN’s NetWits, the first multiplayer casual game. Her work has received numerous industry honors including an Emmy nomination for interactive television and Time Magazine’s "Best of the Web".